MarMilo for real families

Everyday routines can be hard.

Helping children build positive habits, one small step at a time.

MarMilo helps families encourage everyday growth through positive reinforcement, meaningful incentives, and experiences children genuinely enjoy.

Every child is different, so MarMilo adapts the experience to what each child is working on.

Available on iPhone, Android, and the web

Open MarMilo Parents Open MarMilo Kids

Why MarMilo?

Every child grows differently.

Some children need a gentle reminder. Others need more support. Some routines come naturally, and others take more time.

MarMilo was created to help families build positive habits in a way that adapts to each child.

Instead of focusing on mistakes, MarMilo helps make progress visible. Instead of constant negotiation, it helps families build calmer routines.

And instead of measuring success by screen time, MarMilo is designed to support stronger habits, greater independence, and more positive family moments.

Technology should strengthen family life, not compete with it.

MarMilo combines family routines, positive reinforcement, and friendly companions into one shared experience.

Prefer YouTube? Watch it there.

How MarMilo Works

One ecosystem. Built around your child.

MarMilo is a connected ecosystem designed to help children build positive habits across different parts of their lives.

At its core, MarMilo Parents and MarMilo Kids connect families around the behaviors they want to encourage, making progress visible and meaningful for each child.

Parents

Create the Expected Behaviors you'd like to encourage.
Record positive behaviors as they happen.
Define how challenging each behavior is for each child.
Create meaningful Incentives.
Celebrate progress together.

Open MarMilo Parents

Kids

Complete everyday routines.
Earn MarMilo Stars.
Care for your companion.
Redeem the Incentives you've chosen using your earned MarMilo Stars.
Celebrate every small success along the way.

Open MarMilo Kids

Connected MarMilo experiences and products

An ecosystem that grows with them

Every child is different - and the habits they need support with are different too.

That's why MarMilo is growing into a collection of connected experiences that families can choose from based on each child's age, interests, needs, and the habits they want to encourage.

For one child, that might mean MarMilo Brush, helping make independent tooth brushing part of their everyday routine.

For another, it might mean MarMilo Maths, an experience we're currently developing to help children explore mathematics while building something equally important: the habit of practicing math.

Because the goal isn't simply to get the right answer. It's to explore, practice, make mistakes, try again - and want to come back tomorrow.

Each experience connects back to the same MarMilo ecosystem, so the progress children make becomes part of the encouragement and achievements they already share with their families.

As children grow, families can choose the experiences that grow with them.

Different children. Different habits. Different experiences. One connected MarMilo.

See MarMilo in action

Take a quick look at how families set up routines, track progress, and celebrate small wins together.

Prefer YouTube? Watch it there.

If you prefer installing the apps directly on Android, test versions are also available.

Install MarMilo on Android

Our Story

Built for real families.

MarMilo didn't begin as a startup idea. It began at home.

I'm Diego, a software engineer and father of two. After more than 14 years building interactive products, including seven years at Meta, I wanted to build the tool our own family wished we had.

Like many families, we're still learning every day. Some routines have become easier, while others continue to challenge us.

Today, MarMilo is growing alongside other real families whose stories and feedback continue shaping every new version.

Family moment that illustrates the MarMilo story

Our Team

Different perspectives. One shared mission.

A California-based team bringing together technology, learning science, and entrepreneurship.

MarMilo combines experience in product and engineering, educational research, artificial intelligence, and business strategy to build technology that helps children grow and families thrive.

Diego

Founder, Product & Engineering

Diego is a software engineer and creative technologist with a Master's degree in Computer Science and more than 14 years of experience building interactive products across games, AR/VR, consumer applications, and educational technology. He spent seven years at Meta, building interactive experiences and later leading engineering teams.

As a father of two, Diego experienced firsthand the constant experimentation involved in discovering what works for each child. After trying different approaches at home and building interactive applications for his own children, those experiences became the foundation for MarMilo. Today, he leads product and engineering, turning the needs of children and families into intuitive, playful experiences designed to grow with them.

diego@marmilo.app

Ronnie

Learning, Research & Educational Innovation

Ronnie is an education researcher with a PhD in Education and postdoctoral research experience at UC Berkeley's Embodied Design Research Laboratory. His work bridges learning sciences, embodied cognition, inclusive education, STEAM, and emerging technologies, with extensive experience working with schools, teachers, and interdisciplinary teams.

At MarMilo, Ronnie leads learning, research, and educational innovation, helping ensure that the experiences created for children are grounded in how they learn, develop, engage, and build new behaviors.

ronnie@marmilo.app

Felipe

Strategy, Growth & Partnerships

Felipe is an engineer, entrepreneur, and university lecturer with more than 15 years of experience across technology, the United Nations, governments in Latin America, and higher education. He is an engineering lecturer at Cal State East Bay, holds a graduate degree from UC Santa Cruz, and has advanced training in Machine Learning and AI from UC Berkeley.

At MarMilo, Felipe leads strategy, growth, and partnerships, connecting the product vision with market opportunities, strategic relationships, and California's technology, education, and innovation ecosystem.

felipe@marmilo.app

Ignacia

Family Experience & Behavioral Advisor

Ignacia is a Licensed Marriage and Family Therapist with a background in psychology, systemic therapy, and problem-solving, goal-oriented approaches. She trained at the Brief Therapy Center of the Mental Research Institute and currently works in private practice.

At MarMilo, Ignacia brings her perspective as both a therapist and a mother of two, advising on family experience, behavioral considerations, and how MarMilo can support positive change in everyday family life.

therapy@ipbotto.com

FAQ

A few quick answers.

Is MarMilo free?

Yes. MarMilo Parents and MarMilo Kids are currently available to use at no cost.

Who is MarMilo designed for?

MarMilo is currently designed primarily for children between 3 and 10 years old, although every family is different.

Do I need both apps?

Not necessarily. Parents can set everything up in MarMilo Parents, and MarMilo Kids is there for the child experience. They work best together, but you can start with what fits your family.

Where can I use MarMilo?

MarMilo is available on iPhone, Android, and in your browser using the links on this page.

Can I install MarMilo on Android?

Yes. We currently have Android test builds available from a shared download link. Because they are still in testing, Android may ask you to allow app installs from your browser or files app before you can install them.

Contact

Questions or feedback?

We'd love to hear from you.

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