MarMilo for real families
Helping children build positive habits, one small step at a time.
MarMilo helps families encourage everyday growth through positive reinforcement, meaningful incentives, and experiences children genuinely enjoy.
Every child is different, so MarMilo adapts the experience to what each child is working on.
Getting started
MarMilo Parents is where every family starts. The Kids app uses the profiles and routines set up there.
Create your parent account, add a profile for each child, and choose the everyday behaviors your family wants to encourage. Build routines around them and select incentives you want to work toward together.
For now, each family is managed through one parent account. Support for additional parent and caregiver accounts is in development.
Try MarMilo ParentsChildren open the profile created for them, follow their routines, interact with their MarMilo companions, receive encouragement, and see their progress.
Children do not create a separate account in MarMilo Kids. Parents manage accounts, profiles, routines, and settings from MarMilo Parents.
Try MarMilo KidsChoose an app, then select iOS, Android, or the web.
Why MarMilo?
Children need different kinds of support. Some routines come naturally; others take more time and practice.
MarMilo helps families adapt expectations and encouragement to each child.
Positive habits grow from clear expectations, repeated practice, and consistent encouragement.
A habit begins with a clear behavior a child can practice. MarMilo helps families adapt expectations, notice progress, and make each step visible.
Incentives make practice more engaging and encourage children to keep going as a habit develops.
They can combine playful experiences in MarMilo with everyday family incentives, such as choosing a movie, enjoying extra story time, or planning a special outing.
Understanding why a behavior matters connects practice with daily life: brushing teeth protects health, putting things away makes spaces easier to use, and kind words help others feel safe.
MarMilo's companions offer clear explanations and encouragement that recognizes effort, builds pride in progress, and supports growing independence.
MarMilo's minimal, warm, hand-drawn interface keeps attention on the activity without unnecessary visual noise.
Even the music is made with care: composed and performed especially for MarMilo, using carefully selected acoustic instruments.
Technology should support the practice of everyday life, then step out of the way.
How MarMilo Works
MarMilo is a connected ecosystem designed to help children build positive habits across different parts of their lives.
At its core, parents choose the habits they want to encourage, adapt the experience to their family, and decide what reaches their child. MarMilo Kids then makes that progress visible and meaningful.
Coming soon · For parents
A little support when parenting feels hard.
Explore everyday challenges, discover new perspectives, and find practical ways forward, without judgment.
MarMilo Ally is optional, exclusively for parents, and not yet available in the current test builds. It will begin rolling out soon and will never interact directly with children.
Every child is different - and the habits they need support with are different too.
That's why MarMilo is growing into a collection of connected experiences that families can choose from based on each child's age, interests, needs, and the habits they want to encourage.
Experiences that grow with them
Different experiences can support different habits, interests, and stages of development.
For example...
For one child, that might mean MarMilo Brush, helping make independent tooth brushing part of their everyday routine.
For another, it might mean MarMilo Maths, an experience we're currently developing to help children explore mathematics while building something equally important: the habit of practicing math.
Because the goal isn't simply to get the right answer. It's to explore, practice, make mistakes, try again - and want to come back tomorrow.
Each experience connects back to the same MarMilo ecosystem, so the progress children make becomes part of the encouragement and achievements they already share with their families.
As children grow, families can choose the experiences that grow with them.
Different children. Different habits. Different experiences. One connected MarMilo.
Our Story
MarMilo didn't begin as a startup idea. It began at home.
I'm Diego, a software engineer and father of two. After more than 14 years building interactive products, including seven years at Meta, I wanted to build the tool our own family wished we had.
Like many families, we're still learning every day. Some routines have become easier, while others continue to challenge us.
Today, MarMilo is growing alongside other real families whose stories and feedback continue shaping every new version.
Our Team
A California-based team bringing together technology, family experience, and entrepreneurship.
MarMilo combines product and engineering, behavioral insight, and business strategy to build technology that helps children grow and families thrive.
Founder, Product & Engineering
Diego is a software engineer and creative technologist with a Master's degree in Computer Science and more than 14 years of experience building interactive products across games, AR/VR, consumer applications, and educational technology. He spent seven years at Meta, building interactive experiences and later leading engineering teams.
As a father of two, Diego experienced firsthand the constant experimentation involved in discovering what works for each child. After trying different approaches at home and building interactive applications for his own children, those experiences became the foundation for MarMilo. Today, he leads product and engineering, turning the needs of children and families into intuitive, playful experiences designed to grow with them.
diego@marmilo.app
Strategy, Growth & Partnerships
Felipe is an engineer, entrepreneur, and university lecturer with more than 15 years of experience across technology, the United Nations, governments in Latin America, and higher education. He is an engineering lecturer at Cal State East Bay, holds a graduate degree from UC Santa Cruz, and has advanced training in Machine Learning and AI from UC Berkeley.
At MarMilo, Felipe leads strategy, growth, and partnerships, connecting the product vision with market opportunities, strategic relationships, and California's technology, education, and innovation ecosystem.
felipe@marmilo.app
Family Experience & Behavioral Advisor
Ignacia is a Licensed Marriage and Family Therapist with a background in psychology, systemic therapy, and problem-solving, goal-oriented approaches. She trained at the Brief Therapy Center of the Mental Research Institute and currently works in private practice.
At MarMilo, Ignacia brings her perspective as both a therapist and a mother of two, advising on family experience, behavioral considerations, and how MarMilo can support positive change in everyday family life.
therapy@ipbotto.comFAQ
Yes. MarMilo Parents and MarMilo Kids are currently available to use at no cost.
MarMilo is currently designed primarily for children between 3 and 10 years old, although every family is different.
Start with MarMilo Parents to create your account, child profiles, routines, and incentives. MarMilo Kids uses those profiles and is optional for the child-facing experience.
MarMilo is currently in closed testing on iOS and Android, with a web version also available. Use the links on this page to choose MarMilo Parents or MarMilo Kids and your platform.
The iOS links open the current TestFlight tests. Android testing requires an approved Google account; if your email is not yet registered, you can request access through the form on this site. Approval may take some time.
MarMilo Ally is optional AI-assisted support for parents, designed to help explore everyday challenges and find practical ways forward without judgment. It is coming soon and is not yet included in the current test builds. Ally will never interact directly with children; parents will remain in control of every suggestion, and families will always be able to create routines without it.
Not yet. During current testing, one parent account manages each family. We are working on support for additional parent and caregiver accounts so more than one adult can participate with their own access.
